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TPB¸¦ Ȱ¿ëÇÑ ÀÔÂû½Ç¹«ÀÚµéÀÇ °øÁ¤ÀÔÂû Çൿ ¿¹Ãø / Predicting Fair Bidding Behavior of Bidding Practitioners using TPB |
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Á¶ÁøÈ£(Cho, Jin-Ho) ; ½Å¿µ¼ö(Shin, Young-Su) ; ±èº´¼ö(Kim, Byung-Soo) |
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Çѱ¹°Ç¼³°ü¸®ÇÐȸ ³í¹®Áý, Vol.25 No.1 (2024-01) |
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½ÃÀÛÆäÀÌÁö(23) ÃÑÆäÀÌÁö(9) |
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ÀÔÂû´ãÇÕ; °øÁ¤ÀÔÂû; ÀÔÂû½Ç¹«ÀÚ; Áö°¢µÈ Çൿ ÅëÁ¦; °øÁ¤ÀÔÂû Çൿ Àǵµ ; Bid-Rigging; Fair Bidding; Bid Bractitioners; Perceived Behavioral Control; Intention for Fair Bidding |
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ÀÔÂû´ãÇÕÀº °Ç¼³»ê¾÷°ú °æÁ¦ Àü¹Ý¿¡ ºÎÁ¤ÀûÀÎ ¿µÇâÀ» ¹ÌÄ¡±â ¶§¹®¿¡, À̸¦ ¾ø¾Ö±â À§ÇØ ÀÔÂû½Ç¹«ÀÚµéÀÇ °øÁ¤ÀÔÂû ÇൿÀ» ÀÌÇØÇÏ´Â °ÍÀÌ Áß¿äÇÏ´Ù. ¿¬±¸´Â ´ë±¸¡¤°æºÏÁö¿ª °Ç¼³»çÀÇ ÀÔÂû½Ç¹«ÀÚ¸¦ ´ë»óÀ¸·Î ¼³¹® Á¶»ç µ¥ÀÌÅ͸¦ ¼öÁýÇϰí, PLS-SEM ºÐ¼®À» ÅëÇØ ÀÔÂû½Ç¹«ÀÚÀÇ ÀÔÂû´ãÇÕ¿¡ °üÇÑ Åµµ, ÁÖ°üÀû ±Ô¹ü, Áö°¢µÈ Çൿ ÅëÁ¦¿Í °øÁ¤ÀÔÂûÀ» À§ÇÑ Çൿ Àǵµ °£ÀÇ Àΰú°ü°è¸¦ ºÐ¼®Çß´Ù. ºÐ¼® °á°ú, ÀÔÂû½Ç¹«ÀÚµéÀÇ ÀÔÂû´ãÇÕ¿¡ °üÇÑ Åµµ¿Í Áö°¢µÈ ÇൿÅëÁ¦°¡ °øÁ¤ÀÔÂû Çൿ Àǵµ¸¦ ¿¹ÃøÇÏ´Â Áß¿äÇÑ º¯¼ö·Î È®ÀεǾú´Ù. ÀÌ´Â ÀÔÂû½Ç¹«ÀÚµéÀÇ ÀÔÂû´ãÇÕ¿¡ ´ëÇÑ Àνİú °³ÀÎÀûÀÎ ÇൿÅëÁ¦°¡ °øÁ¤ÀÔÂû¿¡ ´ëÇÑ ÀÇÁö¿Í Çൿ¿¡ ¿µÇâÀ» ¹ÌÄ£´Ù´Â °ÍÀ» ½Ã»çÇÑ´Ù. ÀÌ·¯ÇÑ ¿¬±¸ °á°ú¸¦ ÅëÇØ ÀÔÂû½Ç¹«ÀÚµéÀÇ Çൿ º¯È¿¡ ´ëÇÑ ÀλçÀÌÆ®¸¦ ¾òÀ» ¼ö ÀÖÀ¸¸ç, ÀÌ´Â °øÁ¤ÀÔÂûÀ» ÃËÁøÇϰí ÀÔÂû´ãÇÕÀ» ¹æÁöÇϱâ À§ÇÑ Á¤Ã¥ ¹× Á¶Ä¡¸¦ °³¹ßÇÏ´Â µ¥¿¡ µµ¿òÀÌ µÉ °ÍÀÌ´Ù. |
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This study highlights the importance of understanding the fair bidding behavior of bid practitioners in order to eliminate bid-rigging, which has a detrimental impact on the construction industry and the overall economy. The research collected survey data from bid practitioners in the Daegu and Gyeongbuk regions of South Korea and analyzed the causal relationships between attitudes towards bid-rigging, subjective norms, perceived behavioral control, and the intention to engage in fair bidding using PLS-SEM analysis. The analysis results confirm that attitudes towards bid-rigging and perceived behavioral control are significant variables predicting the intention to engage in fair bidding among bid practitioners. This indicates that bid practitioners' perceptions of bid-rigging and personal behavioral control influence their willingness and actions towards fair bidding. The insights gained from this research provide valuable insights into bid practitioners' behavioral changes and can aid in the development of policies and measures to promote fair bidding and prevent bid-rigging. |