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한국실내디자인학회|논문집 2023년 10월

논문명	브랜드스케이핑이 적용된 프래그런스 플래그십 스토어 분석 / Analyzing the Fragrance Flagship Store with Brandscaping
저자명	정보라 ; 이주형
발행사	한국실내디자인학회
수록사항	한국실내디자인학회 논문집, Vol.32 No.5(통권 160호) (2023-10)
페이지	시작페이지(29) 총페이지(10)
ISSN	12297992
주제분류	계획및설계
주제어	프래그런스; 플래그십 스토어; 브랜드; 브랜드스케이핑 ; Fragrance; Flagship Store; Brand; Brand scaping
요약2	In order to study the importance of spatial design in the consumption of brand emotions through fragrance flagship stores, this study analyzes previous studies to derive the characteristics of brand scaping. The scope of this study is limited to fragrance flagship stores opened within the last five years in Seoul, Korea, and six cases located in the metropolitan area are analyzed. The research methodology is as follows. First, we reviewed the current status of fragrance flagship stores and the theoretical background on brand scaping. Second, we analyzed the characteristics of brandscaping applied to the studied fragrance flagship stores. Third, we discussed the necessity of analyzing fragrance flagship stores based on the characteristics of brandscaping with examples. Finally, conclusions were drawn and directions for further research were suggested. Therefore, it is significant to suggest effective branding strategies for fragrance flagship stores.
소장처	한국실내디자인학회
언어	한국어
DOI	http://doi.org/10.14774/JKIID.2023.32.5.029

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