| 논문명 |
SNS 빅데이터에서 주요 골목상권으로 나타난 지역의 특성 분석 / Characteristic Analysis of Commercial Alley Area in SNS Big Data |
| 수록사항 |
한국문화공간건축학회 논문집, 통권 제67호 (2019-08) |
| 주제어 |
상업가로; 빅데이터; 가로환경; 정체성; 젠트리피케이션 ; Commercial Street; Big Data Analysis; Street Environment; Identity; Gentrification |
| 요약2 |
The streets of Seoul are developed based on cultural infrastructure. People are gathering in areas with good accessibility, rich cultural resources, and low rents. And as more cafes, restaurants, and small shops came in, more and more people gathered. As smart devices became popular, people began to upload various experiences in the alley to SNS (Social Network Services). More people are gathering in the alley due to the ripple effect of SNS. This study analyzed the physical and non-physical characteristics of the commercial alleys according to SNS data analysis, based on literature reviews and field trips. First, the researcher analyzed the hashtag data of the Instagram for the last two years. The analysis tool is the StarTag ACCESS and analyzed cumulative number of posts, responsiveness, and trend index. As a result, the major commercial alley area were derived from Hongdae, Itaewon, Seongsu-dong, Garosu-gil, and Mangwon-dong. Second, based on literature review, physical and non-physical elements of commercial alleys are summarized. Third, based on the map analysis, field trip, and literature review, characteristics of the commercial alley area were analyzed. The commercial alley area consists of human scale (D: H = 1: 1.5 ∼ 2). So it is good for people to walk. Most of the low-rise programs on the roadside are cafes, restaurants, workshops, clothing stores, and small shops. ?It provides people with a variety of food, attractions and entertainment. Most of the alley merchants are surrounded by two or three subway stations. This is a space of about 550m radius. The distance from the station to the main avenue is within 40 to 800 meters, and there are about 30 bus stops near the alley. Especially, there are many bus stops between the inside and outside of the commercial area of the alley, so that people are getting more accessible. In addition, communities are formed in the alleys, and these protect the unique spatial and cultural assets of the alley. At the same time, local festivals are held. And various government support policies are going on. However, there is little policy to support small business owners in preparation for gentrification. Therefore, it is important for local residents, small business owners and cultural artists to restore the community based on their unique identity. In addition, it is necessary to consider the structure that can maintain the sustainable and stable trade. |
