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³í¹®¸í °Ç¼³±â¾÷ÀÇ »çȸÀû Ã¥ÀÓ È°µ¿ÀÌ Á¶Á÷½Å·Ú, Á÷¹«¸¸Á·°ú ÀÌÁ÷Àǵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ / The Effect of Corporate Social Responsibility on Organizational Trust, Job Satisfaction and Turnover Intention
ÀúÀÚ¸í Á¶ÁøÈ£(Cho, Jin-Ho) ; ±èº´¼ö(Kim, Byung-Soo)
¹ßÇà»ç Çѱ¹°Ç¼³°ü¸®ÇÐȸ
¼ö·Ï»çÇ× Çѱ¹°Ç¼³°ü¸®ÇÐȸ ³í¹®Áý, Vol.20 No.5 (2019-09)
ÆäÀÌÁö ½ÃÀÛÆäÀÌÁö(83) ÃÑÆäÀÌÁö(12)
ISSN 2005-6095
ÁÖÁ¦ºÐ·ù ½Ã°ø(Àû»ê)
ÁÖÁ¦¾î ±â¾÷ÀÇ »çȸÀû Ã¥ÀÓ; Á¶Á÷½Å·Ú; Á÷¹«¸¸Á·; ÀÌÁ÷Àǵµ; °è¾àÀ¯Çü ; Corporate Social Responsibility (CSR); Organizational Trust; Job Satisfaction; Turnover Intention; Type of Labor Contract
¿ä¾à1 ÃÖ±Ù ±¹³» °Ç¼³±â¾÷ÀÇ ÇØ¿Ü ¼öÁÖºñÁßÀº Áõ°¡Çϰí ÀÖÀ¸¸ç, ¼¼°è ½ÃÀåÀº ±â¾÷µéÀÇ »çȸÀû Ã¥ÀÓȰµ¿¿¡ ´ëÇÑ °æ¿µ Åõ¸í¼ºÀ» ¿ä±¸Çϰí ÀÖ´Ù. µû¶ó¼­ ±¹³»±â¾÷µéÀº »çȸÀû Ã¥ÀÓȰµ¿À» ü°èÀûÀ¸·Î ÁغñÇØ¾ß ÇÏ´Â ½ÃÁ¡¿¡ Á÷¸éÇØ ÀÖ´Ù. º» ¿¬±¸´Â ±¹³» °Ç¼³±â¾÷ÀÇ CSR Ȱµ¿ÀÇ 4°¡Áö Â÷¿ø(°æÁ¦Àû, ¹ýÀû, À±¸®Àû, ÀÚ¼±Àû Ã¥ÀÓ)À» »ç¿ëÇÏ¿© Á¾¾÷¿øÀÇ Á¶Á÷½Å·Ú, Á÷¹«¸¸Á·, ÀÌÁ÷Àǵµ¿ÍÀÇ ¿µÇâ °ü°è¿Í °è¾àÀ¯ÇüÀÇ Á¶ÀýÈ¿°ú¸¦ È®ÀÎÇϰíÀÚ ÇÏ¿´´Ù. ÀÚ»ç ȨÆäÀÌÁö¿¡¼­ Áö¼Ó°¡´É°æ¿µÀ» ÅëÇØ °í½Ã ¹× È«º¸Çϰí ÀÖ´Â ±¹³» ½Ã°ø´É·ÂÆò°¡ »óÀ§ 10°³ °Ç¼³»çÀÇ Á¤±ÔÁ÷°ú ºñÁ¤±ÔÁ÷À» ´ë»óÀ¸·Î CSR Ȱµ¿ÀÌ Á¾¾÷¿øÀÇ Á¶Á÷½Å·Ú, Á÷¹«¸¸Á·°ú ÀÌÁ÷Àǵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ °ü°è¸¦ ºÐ¼®Çß´Ù. ¼³¹®Áö´Â ¿Â¶óÀÎÀ» ÅëÇØ 300ºÎ¸¦ ¹èÆ÷ÇÏ¿© ȸ¼öµÈ ÃÖÁ¾ À¯È¿ »ùÇÃÀº 255ºÎ(Á¤±ÔÁ÷ 156ºÎ, ºñÁ¤±ÔÁ÷ 99ºÎ)ÀÌ´Ù. ½ÇÁõ ºÐ¼®Àº ±¸Á¶ ¹æÁ¤½Ä ¸ðµ¨À» »ç¿ëÇß´Ù. ¿¬±¸ °á°ú, ù°, °æÁ¦Àû Ã¥ÀÓ, ÀÚ¼±Àû Ã¥ÀÓ, À±¸®Àû Ã¥ÀÓÀº Á¶Á÷½Å·Ú¿¡ Á¤(+)ÀÇ ¿µÇâÀ» ¹ÌÃÆ´Ù. µÑ°, Á¶Á÷½Å·Ú´Â Á÷¹«¸¸Á·¿¡ Á¤(+)ÀÇ ¿µÇâÀ» ¹ÌÃÆ´Ù. ³¡À¸·Î °è¾àÀ¯ÇüÀÇ Á¶ÀýÈ¿°ú Å©±â´Â °æÁ¦Àû Ã¥ÀÓÀÌ Á¶Á÷½Å·Ú¿¡ ´ëÇØ Á¤±ÔÁ÷ÀÌ Å« °ÍÀ¸·Î ³ªÅ¸³µ´Ù. ¶ÇÇÑ, Á¶Á÷½Å·Ú´Â Á÷¹«¸¸Á·¿¡ ´ëÇØ Á¤±ÔÁ÷ÀÌ Å« °ÍÀ¸·Î ³ªÅ¸³µ´Ù. º» ¿¬±¸´Â Á¶Á÷À¯È¿¼º °üÁ¡¿¡¼­ °Ç¼³±â¾÷ÀÇ CSR Ȱµ¿ ÁöħÀ¸·Î Ȱ¿ëÇÒ ¼ö ÀÖÀ» °ÍÀÌ´Ù.
¿ä¾à2 Recently, the proportion of overseas orders of domestic construction companies is increasing, and the global market demands management transparency on corporate social responsibility activities. Therefore, domestic companies are faced with the need to systematically prepare for social responsibility activities. The purpose of this study was to examine whether CSR activities have a moderating effect on the relationship between organizational trust, job satisfaction, turnover intention and contract type. This study analyzed the effect of CSR activities on organizational trust, job satisfaction and turnover intention. The study targets regular and irregular workers in construction companies who promote CSR activities through the homepage, public service ad, and media. The questionnaire distributed 300 copies online. The final valid sample is 255 (145 Regular and 110 Irregular). Empirical analysis used a structural equation model. The results of the study are as follows. First, in CSR activities, economic responsibility, philanthropic responsibility and ethical responsibility had a positive (+) effect on organizational trust. Second, organizational trust had a positive (+) effect on job satisfaction in CSR activities. Finally, the magnitude of the Moderate effect of the type of labor contract according to the group classification showed that the CSR activity on organizational trust had many regular employees with economic responsibility. Also, organizational trust in job satisfaction was found to be large in regular employees. The results of this study can be a guide to CSR activities of construction companies in terms of organizational effectiveness.
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DOI http://dx.doi.org/10.6106/KJCEM.2019.20.5.083
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