| 논문명 |
도시재생을 위한 옥외광고물 시각적 감성 표현에 관한 연구 / A Study on the Visual Sensitivity Representation in Outdoor Advertisement for Urban Regeneration |
| 저자명 |
정기석(Jung, Ki-Suk) ; 윤갑근(Yoon, Gab-Geun) |
| 수록사항 |
한국문화공간건축학회 논문집, 통권 제60호 (2017-11) |
| 주제어 |
문화공간 ; 도시재생 ; 공공디자인 ; 옥외광고물 ; 간판 ; Culture Space ; Urban Regeneration ; Publc Design ; Outdoor Adveertisement ; Signboard |
| 요약2 |
Recently, as the debate about the quality of life in the city has been raised, it is necessary to continuously design urban regeneration that responds appropriately to the aging of the city. In particular, outdoor advertising, which occupies a large part of the landscape design in public design, plays an important role in forming a unique image and identity of the city as a mediator that harmonizes the life, history and local culture of the local people. In this regard, outdoor advertising is a key issue in how to build an integrated design system based on the characteristics of cities. In this study, to establish the guideline for outdoor billboard design for Jeollanam - do in order to establish the basic principles of urban outdoor advertising design and to improve the design based on the analysis of the environmental characteristics, And to suggest the system of design development of outdoor advertising signboard. In this study, it is expected that the design of the signboard will contribute to the function of the outdoor advertisement, harmonize with the surrounding space, and promote the differentiation and competitiveness of the city brand. |
