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ÀǷẹÇսü³ °³¹ßÀ» À§ÇÑ ½Ã¼³¿ëµµº° ÀÌ¿ëÀÚ ¼±ÅñâÁØ¿¡ °üÇÑ ¿¬±¸ / A Study on the Consumer Choice Criteria based on Facility Purpsoe for Multi-Mixed Complex Medical Care Facility Development |
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Çѱ¹°Ç¼³°ü¸®ÇÐȸ ³í¹®Áý, Vol.17 No.4 (2016-07) |
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½ÃÀÛÆäÀÌÁö(28) ÃÑÆäÀÌÁö(12) |
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ÀǷẹÇսü³ ; ÀÌ¿ëÀÚ ¼±ÅñâÁØ ; ºÎµ¿»ê°³¹ß ; °èÃþºÐ¼®±â¹ý ; Multi-Mixed Complex Medical Care ; Consumer Choice Criteria ; Facility Development ; AHP |
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¼Òµæ¼öÁØ Çâ»ó ¹× Àα¸Æ¯¼º º¯È¿¡ µû¶ó Áõ°¡ÇÏ´Â º¹ÇÕÀǷἺñ½º ¼ö¿ä¿¡ ´ëÀÀÇÏ¿© º» ¿¬±¸´Â ÀǷẹÇսü³À» ºÎµ¿»ê°³¹ßÀ» À§ÇÑ µ¶¸³ÀûÀÎ ´ë»óÀ¸·Î °í·ÁÇÏ¿© ÀǷẹÇսü³ °³¹ßÀ» À§ÇÑ ½Ã¼³¿ëµµº° ÀÌ¿ëÀÚ ¼±ÅñâÁØ¿¡ ´ëÇÑ ºÐ¼®À» ½Ç½ÃÇÏ¿´´Ù. À̸¦ À§ÇØ °³¹ß¼ö¿äºÐ¼®À» À§ÇÑ ±âÃÊÀÚ·á·Î¼ ½Ã¼³¼±ÅñâÁØÀ» Á¤ÀÇÇÏ°í AHPºÐ¼®À» ÅëÇØ Áß¿äµµ¿Í ¿ì¼±¼øÀ§¸¦ µµÃâÇÏ¿´´Ù. ÀǷẹÇսü³À» ±¸¼ºÇÏ´Â 'ÀÇ·á°ü·Ã½Ã¼³', 'Áö¿ø½Ã¼³', 'º¸°Ç ¹× ÆíÀǽü³' ¹× '±âŸ½Ã¼³'ÀÇ ³× °¡Áö ½Ã¼³¿ëµµ¿¡ µû¶ó Áß¿äµµ¸¦ ºñ±³ ºÐ¼®ÇÑ °á°ú, '½Ã¼³ÀÇ ¼öÁØ', 'ÀÌ¿ë°¡°Ý', 'ÀÌ¿ë Æí¸®¼º', 'º´¿øÀÇ ¼öÁØ', '¼ºñ½º', 'ÀÎÁ¢¼º', '±³ÅëÀÇ Æí¸®¼º' µîÀÇ ±âÁصéÀÌ ¼·Î ´Ù¸¥ Â÷À̸¦ º¸¿© º¹Çսü³ ¿ëµµ º° ÀÌ¿ë°´ÀÇ ¼±ÅüӼº¿¡ ´ëÇÑ ½Ã»çÁ¡À» Á¦°øÇÏ¿´´Ù. ¿¬±¸°á°ú¸¦ ÅëÇØ ÇâÈÄ ÀǷẹÇսü³ °³¹ß ½Ã Ÿ´ç¼º ºÐ¼® ¹× Æò°¡¸¦ À§ÇÑ ±âÃÊÀûÀÎ ÀڷḦ ¸¶·ÃÇÏ°í ¿ëµµ °£ÀÇ ÃÖÀûÀÇ Á¶ÇÕÀ» ÅëÇÑ ½Ã¼³±¸¼º ´ë¾ÈÀ» µµÃâÇÏ¿© È¿À²ÀûÀÎ °³¹ßÀ» À§ÇÑ ÀÚ·á·Î È°¿ëµÇ°íÀÚ ÇÑ´Ù. |
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The multi-mixed complex medical care facility consisting of mainly hospital and other associated facilities such as retail, office, accommodation, healthcare services, and so on, is currently recognized as a new segment in the real estate market. This study intends to identify the customer choice criteria for the development of multi-mixed complex medical care facility. Based on literature review and expert consultation, the 3 criteria with 12 sub-criteria for customer choice have been defined. And the AHP methodology has been implemented for the development of relative weight of those criteria depending on the type of facility including 'medical facility', 'supporting facility', 'healthcare service facility' and 'other ancillary facility'. Research findings indicated the implication for the optimal combination of facility development based on the customer choice criteria controlled by facility. Accordingly, this research intends to provide the guidance toward the development of multi-mixed complex medcial care facility. |