| 논문명 |
브랜드 뮤지엄의 감성적 공간구성 특성 연구 / A Study on the Emotional Space Organization Characteristics in Brand Museums - Focused on Tadao Ando’s Works in Korea - / 안도 다다오의 한국 내 작품 분석을 중심으로 |
| 저자명 |
김지예(Kim, Ji-Ye) ; 서수경(Suh, Swoo-Kyung) |
| 수록사항 |
한국문화공간건축학회 학술발표회 자료집, 제31회 (2015-11) |
| 주제어 |
브랜드 뮤지엄 ; 감성 ; 감성적 공간구성 특성 ; Brand Museum ; Emotion ; Characteristics of Emotional Space Organization |
| 요약2 |
It is now quite common for major companies to establish brand museums for marketing or social contribution reasons. One good example is the case of ‘Naoshima Revival Project/1988-2010’ by Benesse Publishing company in Japan which led to a successful result of showing the company's culture contribution to society as well as making new direction to the global art attraction. Another example is ‘Museum SAN’ of Korea which gave new impression of Hansol Paper Co., Ltd. as a culture company and it also gave new boost to the local surrounding. With these successful results in mind, ‘Brand Museum’ is a meaningful investment to companies as it make synergetic result between economy, community and culture by constructing a venue for building. The brand museums help to build close emotional relationship with the public and also promotes the area around. The purpose and significance of this study is to find ‘Emotional Space Organization Characteristics in Brand Museums’ by observing and analyzing brand museums designed by Ando Tadao in Korea (Genius Loci, Bonte Museum, Museum SAN). Furthermore, this study is expected to provide the valuable data necessary for planning new brand museums which can reflect human emotional desires to help promote the company enterprises and surrounding communities or cities. Those theoretical reviews of emotional space organization will be precious references for future cases, and it will set useful standards for analysis on space organization. The characteristics of Ando Tadao’s brand museum space organization have been analyzed and integrated for reaching the conclusion of those characteristics. |
