| 논문명 |
복합형 브랜드 뮤지엄의 공공공간 구성 특성 연구 / A Study on the Spatial Organization Characteristics of Public Space within Multi-use type Brand Museums |
| 저자명 |
김지예(Kim, Ji-Ye) ; 서수경(Suh, Swoo-Kyung) ; 이민(Lee, Min) |
| 수록사항 |
한국문화공간건축학회 논문집, 통권 제48호 (2014-11) |
| 주제어 |
복합형 브랜드 뮤지엄 ; 공공공간 ; 공간구성 특성 ; Multi-use type Brand Museum ; Public Space ; Characteristics of Spatial Organization |
| 요약2 |
Companies in various industries have served to enhance brand image and value through diverse marketing strategies. However, as enterprises have encountered limitations of growth, a new method of convergence with museums are taking place. A new genre named 'Multi-use type Brand Museum' has now emerged in the modern era, where companies (images) operate various cultural-arts programs to induce and attract the interest and participation of visitors. In order for these complex spaces to become vitalized, a spacial capacity that provides diverse response to multiple activities along with unique experience is required. Public space serves as a organic place for encompassing various programs, becoming the center for creating new value and action in the new genre of multi-use type brand museum. Therefore, the following public space features is suggested for vitalization of the functions and roles of new multi-use type brand museums. First, a connected public space is composed of visual devices, environments for inducing line of movement, and construction structures and formative features. Second, a symbolic public space is composed of visual performance, experience environments for visitors that serve to put meaning in materialistic expressions, natural environments, construction art and image making. Third, a variable public space is composed of outdoor green space utilization, multiple space (inner, outer) composition for handling various lifestyles of the public, open space program harmony, and pre-installed objet for providing a twist. This research is significant in integrating features and analyzing elements of 'public space' which can provide experience and active response to diverse activities of visitors in order to vitalize 'multi-use type brand museum'. |
