°ÇÃ൵½Ã°ø°£¿¬±¸¼Ò

Architecture & Urban Research Institute

pdf¿ø¹®º¸±â ¿¡·¯ ÇØ°á¹æ¹ý ¹Ù·Î°¡±â



¹®ÇåȨ > ¿¬±¸³í¹® > »ó¼¼

[¿ø¹®º¸±â½Ã ¼ÒºñµÇ´Â Æ÷ÀÎÆ® : 100 Æ÷ÀÎÆ®] ¹Ì¸®º¸±â Àοë

Çѱ¹½Ç³»µðÀÚÀÎÇÐȸ|³í¹®Áý 2015³â 2¿ù

³í¹®¸í Àç»ý À¯ÈÞ»ê¾÷½Ã¼³ÀÇ Ç÷¹À̽º ºê·£µù ¹æ¹ý ºÐ¼® / An Analysis of the Place Branding Methods for Regenerated Idle Industrial Facilities
ÀúÀÚ¸í Á¶¿¬ÁÖ(Cho, Youn-Joo) ; ½Å°æÁÖ(Shin, Kyung-Joo)
¹ßÇà»ç Çѱ¹½Ç³»µðÀÚÀÎÇÐȸ
¼ö·Ï»çÇ× Çѱ¹½Ç³»µðÀÚÀÎÇÐȸ ³í¹®Áý, Vol.24 No.1(Åë±Ç 108È£) (2015-02)
ÆäÀÌÁö ½ÃÀÛÆäÀÌÁö(54) ÃÑÆäÀÌÁö(10)
ISSN 12297992
ÁÖÁ¦ºÐ·ù °èȹ¹×¼³°è
ÁÖÁ¦¾î À¯ÈÞ»ê¾÷½Ã¼³ ; Ç÷¹À̽º ºê·£µù ; ÇÏµå ºê·£µù ; ¼ÒÇÁÆ® ºê·£µù ; Idle Industrial Facilities ; Place Branding ; Hard Branding ; Soft Branding
¿ä¾à2 This study aims to suggest the place branding methods applicable for regenerated idle industrial facilities. The place branding methods were analyzed by separating into hard branding methods and soft branding methods, and the results of the study are as follows: As for the hard branding methods, the exterior, outer wall materials and interior materials of the building and industrial equipment are preserved to revive the historicity of the building. In order to organize a differentiated space, it is important to create the convenience space such as cafes, experience space, lounge, and restaurants as well as the space for the operation of the programs. The building itself is utilized as a landmark or the iconic facility such as the winding tower or chimney is utilized as a landmark. As the methods of introducing natural elements, there is a need to create the resting space, law area and water space where trees can be planted and landscape can be viewed, and the development of tourism products utilizing the peripheral resources and the link of programs are also important. As for the soft branding methods, the provision of programs where a variety of art genres and the sense of place are reflected and the programs linked to the region is needed, and the story of place can be shared by storytelling utilizing the work and programs reflecting the sense of place. In addition, the content development and physical improvement of facilities reflecting the needs of visitors and the establishment of the organic collaboration system of a variety of subjects are needed for the sustainability of place.
¼ÒÀåó Çѱ¹½Ç³»µðÀÚÀÎÇÐȸ
¾ð¾î Çѱ¹¾î
DOI http://dx.doi.org/10.14774/JKIID.2015.24.1.054
ºÐ¼®¼­Áö
°ÇÃà°èȹ ¹× ¼³°è > ¼³°è¹æ¹ý·Ð > ¸®¸ðµ¨¸µ

¡á Ãßõ¹®Çå (ÀÌ ¹®Çå°ú °°ÀÌ º» ¹®Çå)
[½Ã·Ð] 4Â÷ »ê¾÷Çõ¸í ½Ã´ë, °ÇÃàÀÇ ´ëÀÀ
À̸í½Ä(Lee, Myung-Sik) - °ÇÃà(´ëÇÑ°ÇÃàÇÐȸÁö) : Vol.61 No.05 (201705)
°ÇÃࡤµµ½Ã°ø°£ÀÇ Çö´ëÀû °ø°ø¼º¿¡ °üÇÑ ±âÃÊ ¿¬±¸
¿°Ã¶È£ ; ½É°æ¹Ì ; Á¶Áعè - ¿¬±¸º¸°í¼­(±âº») : 2008 n.8 (200902)
·½ ÄðÇϽº¿Í Ä«Áî¿ä ¼¼Áö¸¶ °ÇÃà¿¡¼­ ³ªÅ¸³ª´Â ÇÁ·Î±×·¥ÀÇ Á¶Á÷°ú °ø°£±¸¼º ¹æ¹ýÀÇ ºñ±³ºÐ¼®
±Ç°æ¹Î ; ±èÁ¾Áø - Çѱ¹½Ç³»µðÀÚÀÎÇÐȸ ³í¹®Áý : v.16 n.6(Åë±Ç 65È£) (200712)
À¯ÈÞ»ê¾÷½Ã¼³À» È°¿ëÇÑ º¹ÇÕ¹®È­°ø°£ÀÇ °ø°£Àû Ư¼º¿¡ °üÇÑ ¿¬±¸
¹Ú¼ö¸°(Soolin Park) ; ÀÌÁ¤±³(Jungkyo Lee) - Çѱ¹°ø°£µðÀÚÀÎÇÐȸ ³í¹®Áý : Vol.13 No.06 (201812)
ÇÁ·Î±×·¥°ú ´ÙÀ̾î±×·¥ÀÇ Àû¿ëÀ» ÅëÇÑ °ÇÃà ÇüÅ »ý¼º ¿¬±¸
À±Çý°æ(Yoon Hae-Kyung) ; ±èÁÖ¿µ(Kim Ju-Young) ; È«¿øÈ­(Hong Won-Hwa) - ´ëÇÑ°ÇÃàÇÐȸ³í¹®Áý °èȹ°è : v.26 n.02 (201002)
¸®³ëº£À̼ÇÀ» ÅëÇÑ À¯ÈÞ»ê¾÷½Ã¼³ Àç»ý »ç·Ê¿¡ ´ëÇÑ ¿¬±¸
¼Õ±âÁØ(Son, Ki-Jun) ; ÁÖ¹ü(Chu, Beom) - Çѱ¹¹®È­°ø°£°ÇÃàÇÐȸ ³í¹®Áý : Åë±Ç Á¦48È£ (201411)
Áö¼Ó°¡´É¼ºÀ» À§ÇÑ µµ½ÃÀç»ý °èȹ¿ä¼Ò¿¡ °üÇÑ ¿¬±¸
ÀÌÀÏÈñ ; ÀÌÁÖÇü - µµ½Ã¼³°è(Çѱ¹µµ½Ã¼³°èÇÐȸÁö) : v.12 n.6(Åë±Ç Á¦48È£) (201112)
µµ½ÃÀç»ý ¸Æ¶ô¿¡¼­ÀÇ ÄÁ¹öÀü ¹æ¹ýÀ» ÅëÇÑ À¯ÈÞ»ê¾÷½Ã¼³ÀÇ È°¿ë¿¡ °üÇÑ ¿¬±¸
ÀÓ½ÃÇö(Im, Si-Hyun) ; À±°©±Ù(Yoon, Gab-Geun) - Çѱ¹¹®È­°ø°£°ÇÃàÇÐȸ ³í¹®Áý : Åë±Ç Á¦55È£ (201608)
ÀÔÁö À¯Çü¿¡ µû¸¥ À¯ÈÞ »ê¾÷½Ã¼³ÀÇ ÀçÈ°¿ë °èȹ Ư¼º ¿¬±¸
±èÇöÁÖ(Kim Hyun-Ju) ; ÀÌ»óÈ£(Yi Sang-Ho) - ´ëÇÑ°ÇÃàÇÐȸ³í¹®Áý °èȹ°è : v.28 n.04 (201204)
À¯ÈÞ»ê¾÷½Ã¼³À» È°¿ëÇÑ º¹ÇÕ¹®È­°ø°£ÀÇ Áö¼Ó¿î¿µ °¡´ÉÇÑ Àç»ý ¹æÇâ ¿¬±¸ -»ê¾÷´ÜÁö ¹× Æó»ê¾÷½Ã¼³ ¹®È­Àç»ý»ç¾÷ ´ë»óÁö Áß½ÉÀ¸·Î-
ÀÌ»ó±Õ(Sanggyun Lee) ; À̱ÝÁø(Kumjin Lee) - Çѱ¹°ø°£µðÀÚÀÎÇÐȸ ³í¹®Áý : Vol.14 No.07 (201912)