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³í¹®¸í [¹Ú»çÇÐÀ§³í¹®] °¡·Îȯ°æ°ú º¸Çà¹Ðµµ¸¦ ÀÌ¿ëÇÑ °¡·Îº¯ »ó°¡ ÅäÁö°¡°Ý °áÁ¤¿ä¼Ò ºÐ¼® / An Analysis of the Street Environment and Pedestrian Density Affecting Commercial Land Price
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¼ö·Ï»çÇ× ±¹Åä°èȹ, v.48 n.2(Åë±Ç 197È£) (2013-04)
ÆäÀÌÁö ½ÃÀÛÆäÀÌÁö(357) ÃÑÆäÀÌÁö(3)
ISSN 12267147
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¿ä¾à2 This study seeks to identify the influence of pedestrian density and the physical elements of a commercial street on the land price of roadside shops through a positive survey and analysis. In doing so, this study aims to address the shortcomings of previous studies, which have checked street design elements based only on the psychological factors of pedestrians and the traffic accessibility of streets in one or two regions. For this study, 183 points in 18 regions among typical commercial streets in Seoul were selected to survey the physical elements of the street and their influence on the pedestrian density and the land price of roadside shops. In addition, the land use zoning and the road network patterns were classified in order to compare the differences of the model according to the innate characteristics of a street. In the pedestrian density model, more significant variables were derived from the street facial elements than from the street design elements and the spatial usage elements, suggesting that the pedestrian density is greatly influenced by the business types of roadside shops, the openness and the usage of wall surface. On this basis, it can be inferred that pedestrians prefer streets with many sights, and tend to be interested in the goods displayed by shops when using commercial streets. Therefore, street activation projects need to include plans to induce pedestrians and to increase their staying time. The land price model for roadside shops also showed a difference according to street characteristics. The roadside land price in commercial zones turned out to be influenced by street facial elements such as business type, spatial usage elements and pedestrian density. On the other hand, the streets in residential zones tend to be influenced by spatial topology, walking distance, site size and business land area. On this basis, we can see that pedestrians in the central commercial zone have more interests in sights on the street than directions or recognitions. On the other hand, in the residential zone, where the people mainly use the streets for inevitable activities and special purposes, the grid street pattern with easier direction and recognition seems to have more influence on the determination of land price than the business type of shops or the street environment. The fact that the physical street elements that explain the dependent variables in the land price model according to street characteristics have different significance and influence provides an important suggestion for city design. As the local characteristics are innate to the roadside environment, the urban design should be changed according to the innate characteristics of the streets. In the projects for urban development and street environment improvement or activation, the street design should be carried out only after a close examination of street characteristics, applying the design method and main design items differently according to the street characteristics. In this study, the characteristics of a street were classified for a model, the differences of significant variables were derived, and a land price determinant model was constructed for the roadside shops by using the pedestrian density and the street's physical environment elements. This is different from former studies, which considered the pedestrian traffic of a street as the only variable in the land price determinant model.
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