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Architecture & Urban Research Institute

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³í¹®¸í F&B°ø°£¿¡ ³ªÅ¸³­ ŰġÀû Ç¥ÇöÀÇ °¨¼º ¿ä¼Ò¿¡ °üÇÑ ¿¬±¸ / Sensitivity Factors of Kitsch Expression in Food and Beverage Space - Focused on The Correlations with Characteristics of Kitsch and Design Methods - / ŰġÀÇ Æ¯¼º ¹× µðÀÚÀÎ ±â¹ý°úÀÇ »ó°ü¼ºÀ» Áß½ÉÀ¸·Î
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¼ö·Ï»çÇ× Çѱ¹½Ç³»µðÀÚÀÎÇÐȸ ³í¹®Áý, v.21 n.5(Åë±Ç 94È£) (2012-10)
ÆäÀÌÁö ½ÃÀÛÆäÀÌÁö(298) ÃÑÆäÀÌÁö(10)
ISSN 12297992
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ÁÖÁ¦¾î Űġ ; °¨¼º¿ä¼Ò ; µðÀÚÀÎ ±â¹ý ; ½ÄÀ½°ø°£ ; Kitsch ; Sensitivity Factors ; Design Method ; Food & Beverage Space
¿ä¾à2 Contemporary design of food and beverage(F&B) space reflects various needs, not only of eating, but also environmental ones. As a way of meeting this conceptual change and the various needs of contemporary consumers, kitsch expression is often utilized actively. Thus, this study intends to analyze the design characteristics and methods of kitsch expression found in contemporary F&B space and their correlations with sensitivity factors, focusing on relevant cases. Specifically, it examined the definition, origin, and changes of kitsch, and identified the sensitive role of kitsch in interior space. Next, it classified the kitsch characteristics and design methods found in interior design, finally analyzing the characteristics of kitsch expressions in contemporary F&B space by sensitivity factors and their correlations with design methods. As a consequence, it was found that the attempts in contemporary F&B space design to differentiate space through active introduction of various kitsch expressions were fulfilling the sensitive needs of changing consumers by providing new cultural experiences. That is, such attempts are considered to have improved the satisfaction of consumers who value sensitivity, by means of wide exchange of sensitivity between designers and consumers. To raise the sensitive satisfaction of consumers more in future, it is necessary to further continuous and in-depth research on the correlation between kitsch expressions and sensitivity factors in interior design.
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