| 논문명 |
자크 헤르조그와 피에르 드 뫼롱의 건축 외피에 나타난 미디어 메시지에 관한 연구 / A Study in the Media Message of Jacques Herzog & Pierre de Meuron’s Architectural Skin - Focused on the Media Theory of Marshall McLuhan - / 마샬 맥루한의 미디어 이론을 중심으로 |
| 수록사항 |
대한건축학회논문집 계획계, v.28 n.08 (2012-08) |
| 주제어 |
자크 헤르조그와 피에르 드 뫼롱의 건축외피 ; 미디어 메시지 ; 마샬 맥루한의 미디어 이론 ; Jacques Herzog & Pierre de Meuron’s ; Architectural Skin ; Media Message ; Media Theory of Marshall McLuhan |
| 요약2 |
The purpose of this study to find the message in the architectural skin established by Herzog’s and de Meuron’s architecture through media theory of Marshall McLuhan. The characteristics of the media message appearing in the Herzog’s and de Meuron’s architectural skin are realistic methods of ‘projecting the change in time to vision through various information on the architectural skin’, ‘making a time change through the medium of additional information of main information’, or acquiring a new sense of space by ‘adding information to the architectural skin and causing time inter-penetration inside a brain with past experiences and memories’, which have led the qualitative growth of modern architecture. Therefore, in that a city itself is the forest of media creating information, the architectural skin of modern architecture in the information-oriented society becomes the intermediate media of communication, and should be understood by an observer as the qualitative pursuit to make the sharing of information function as the message of emotional communion. |
