| 논문명 |
성격유형별 미디어 작품선호도 조사를 통한 도시의 빛 미디어 축제 가이드라인에 관한 연구 / A Study of Urban Festival Guideline of Light Media Considering Personality Type of Preference on Media Arts |
| 수록사항 |
한국실내디자인학회 논문집, v.20 n.6(통권 89호) (2011-12) |
| 주제어 |
성격 유형 ; 빛 미디어 축제 ; 가이드라인 ; LED ; 공간환경디자인 ; Personality Type ; Light media Festival ; Guideline ; LED ; Space environmental Design |
| 요약2 |
The public festival has a positive function to produce more pleasure and better life to urban residents on viewpoint of culture marketing. A research of relation between urban festival's media light environmental and personality type of audiences would give a design guide line on selection of festival media contents. The scope of study festival bounds three urban fesitvals from two thousand eight to two thousand ten. The personaliy indicator is used by self-mootioring scale called NEO-PI-R that Synyder, psychologist established in 1987. This indicator divides into five classes - N: Neutroticism, E: Extaversoon, O: Openness, A: Agreeableness, C: Conscientiousness. As a result, Anaysis of urban festival's media light environments considering five personality type of audiences are described, N type prefers the change a lot and low stability. E type prefers three dimensional video and dynamic production with passionate pressure. O type prefers radiates objects to promote the imaginative creatures with speculation. A type prefers contemplation arts with one way direction. C type prefers orderly art layout with accomplishing intention. The statistics datas anaynize ten factors to describe the urban complicated fesitival guide line clearly. |
