| 논문명 |
[논문] 스토리텔링 마케팅 기법을 활용한 지역자원 활성화 연구 / A Study on the Vitalization of Local Amenity Resources through the Storytelling Marketing Techniques - A Case of Jeongseon-gun, Gangwon-do in Korea - / 강원도 정선군을 대상으로 |
| 수록사항 |
국토계획, v.46 n.5(통권 186호) (2011-10) |
| 주제어 |
스토리텔링 ; 어메니티 자원 ; 관광네트워크 ; 지역관광활성화 ; 지역경제 활성화 ; 평창동계올림픽 ; Storytelling ; Amenity Resources ; Tour Network ; Reinvigoration local tourism ; Revitalization of regional economy ; PyeongChang 2018 |
| 요약2 |
The purpose of this paper is to vitalize the local tourism and reinvigorate local economy for using storytelling technique. Previous studies discuss that physical improvement is considered with successful strategy. Also regional development policy was regarded as a required action for local economic restoration. But it has failed to activate the local tourism strategies performed in the past. In addition, existing tourism policy brings about wasting the budget. Physical measurements are not the solution anymore. The real solution comes from a creative idea. This paper proved the effectiveness of research using the storytelling technique. And this storytelling technique is presented to the local tourism strategy. That methods knit together the various stories. By taking advantage of those features of storytelling makes tour network. Tour network will be able to activate the local tourism. And the activated local tourism will be able to restore the local economy. |
