| 논문명 |
기업홍보관의 공간구성 및 감성디자인 표현특성요소에 대한 연구 / A Study on the Space Organization of Company PR Centers and Expressive features of Emotional Design |
| 수록사항 |
한국문화공간건축학회 논문집, 통권 제34호 (2011-06) |
| 주제어 |
감성디자인 ; 감성디자인 표현특성 ; 기업홍보관 ; Emotional Design ; Company Public Relations Center ; Expressive Features |
| 요약2 |
As time has changed, the trend of design has been changed. "Emotion" become more emphasized rather than "Rationality". In this thesis, the keyword of "Emotion" is also regarded as a significant factor for design; and therefore, company PR center applied with expressive features of emotional design will be described. Today's companies and corporations communicate with customers through newspapers, magazines and TV etc. However, this traditional tool of communication is limited as indirect relationships between companies and customers. In this regard, company PR center, which allows both-way communication; not one-way communication with the customers, appeals the public with positive responses. It is firmly believed that emotional design applied to PR center will allow PR center become an effective public cultural place at this time of emotional consumption. Moreover, it is important to maintain mutual relationship based on both-way communication between companies and customers rather than one-way communication. |
