| 논문명 |
감성디자인을 적용한 브랜드 커피전문점의 인테리어디자인 성향에 관한 연구 / A Study on the Trend of Brand Coffee Shop Interior Design applying emotional Design - Focus on the Case studies of Espresso Coffee Shops in Busan and Research Data of their Customers - / 부산 지역 커피전문점의 사례조사와 소비자 리서치를 중심으로 |
| 수록사항 |
한국실내디자인학회 논문집, v.19 n.5(통권 82호) (2010-10) |
| 주제어 |
커피전문점 ; 인테리어디자인 ; 감성 디자인 ; Coffee Shop ; Interior Design ; Emotional design |
| 요약2 |
After the first-ever international espresso coffee shop Starbucks Korea opened its first branch near Ewha University in Korea, positioning of divers foreign cultures among us and changes of life style due to the gross income growth have leaded to the growth of the number of needs for espresso coffee shops and, therefore, international espresso shops have been launching their shops in Korea. While the foreign shops have been holding most of the domestic market share, domestic espresso coffee shops like Hollys and Angel-In-Us have been penetrating the market with differentiated marketing strategies that a espresso coffee shop is no longer considered as just a shop, but a cultural product to Korean. Along with the recent changes, customers have started to laying emphasis on interior and each of the domestic coffee shops has been changing its interior designs by establishing own brand identification. Base on the Starbucks’ success case, the domestic coffee shops have been adopting emotional marketing which would stimulate and arouse customers’ emotions. The purpose of this study is to present systematic data which would be applied in an espresso coffee shop planning by researching applied emotional design elements of the domestic coffee shops interior designs in depth and finding their characteristics. |
