| 논문명 |
금융환경 변화에 따른 은행의 실내공간 변화에 관한 연구 / A Study on the Modifications of the Interior of Bank Branches due to the Financial Conditions - Case of ‘A’ Bank Branches in Chung-Cheong Province - / A은행 충청지역 지점 사례를 중심으로 |
| 수록사항 |
한국실내디자인학회 논문집, v.18 n.6(통권 77호) (2009-12) |
| 주제어 |
은행점포 ; 실내공간 ; 객장 ; 상담영역 ; 빠른창구 ; Bank branch ; Interior Space ; floor ; Consulting Area ; Super Quick Service Area |
| 요약2 |
In this study, the modifications of the interior of bank branches that caused by the banking strategy, as well as customers' behavior, since the financial crisis in the late '90s, are investigated. By selecting and analysing the aspects of remodeling of twelve(12) branches in the Chung-Cheong area, the study finds a certain pattern in the changes as follows: 1) the area of counseling, including 'private banking' is increased while conventional customer service area is substantially decreased. 2) Combined with ATM, high-counter area is functionally separated from low-counter in order to provide more expeditious service. 3) Due to the lack of space of newly furnished 'quick' service area that is located near the entrance of the bank, entering / exiting possibly becomes agitating experience for customers. More accurate estimation of traffic, and appropriate space should be allocated in planning the area. |
