| 논문명 |
브랜드 커피전문점의 공간디자인 구성요소와 마케팅과의 관계 분석 연구 / A Study on the Relationship between Space Design Elements and Marketing in Brand Coffeeshops |
| 수록사항 |
한국실내디자인학회 학술발표대회 논문집, 제11권 2호 (2009-10) |
| 주제어 |
브랜드 커피전문점 ; 마케팅 ; 공간디자인 요소 ; Brand coffee shop ; Marketing ; Space design |
| 요약2 |
This 'new coffee culture' is popular among the adults from university students to business people and it has settled as a trend not only for drinking coffee but also for a place where they can take a rest and enjoy the culture. For that reason the elements which organize space to space takes great deal of weight in Marketing. Customers are looking for spaces such as business room, studying room, parking lot, smoking area and also want comfortable seats and good atmosphere. It shows how important marketing is in Space design. Following study is to study about the key space design elements which is getting luxurious and individual in brand coffee stores. The aim of this essay is to broden variety and creativity of the space design in the market from now on. |
