| 논문명 |
자녀 연령에 따른 브랜드 아파트 이미지 선호 / Branded Apartment Images and Families with Different Children Ages |
| 저자명 |
이지영 ; 장지혜 ; 고종철 ; 이현정 ; 이연숙 |
| 수록사항 |
한국주거학회 학술발표대회 논문집, 2004 v.2(추계) (2004-11) |
| 주제어 |
브랜드 아파트 ; 브랜드 아파트 이미지 ; 자녀 연령 ; Branded Apartment ; Branded Apartment Images ; Children Ages |
| 요약2 |
The purpose of this study is to find out branded apartment images families with different children ages favored. On-line survey was conducted in the Seoul Metropolitan Areas, and the 181 responses were used for the data analysis. Four children age cohorts were applied to describe favorable branded apartment images - families with infants or toddlers, elementary school children, adolescents and college students. The finding indicated that the respondents preferred branding apartments mainly because it was likely to reflect quality. Also it was found that the most favorable branded apartment image was safety, and the investment-related image was favored by families with young children while the image of comfort by those with adolescents. Families with kids preferred the image of environmental friendliness, those with did a health-related image, and the other two groups did the safety image. |
