| 논문명 |
주상복합지역 간판디자인의 시지각적 특성에 관한 연구 / A Study on the Visual Perception Characteristics the Sign Design in Mixed-Used Residential and Commercial Site |
| 수록사항 |
한국주거학회논문집, v.17 n.6 (2006-12) |
| 주제어 |
간판디자인 ; 시지각이론 ; 디자인 구성요소 ; 디자인 구성원리 ; Sign Design ; Visual Perception Theory ; Design Factors ; Design Principles |
| 요약2 |
Along with the development of creative building design ideas, how to effectively sign design concepts is also an important consideration on environmental design. The research goals established in order to solve these problems are to develop structures of sign design and analyze the cases of it. This paper explains structures of sign design in two ways: the compositional elements of signs and the relationships of visual perception. Among various relationships among sign design compositional elements this study uses relationships based on the Gestalt theory, the balance theory by Rudolf Arnheim, and the optical away theory by Gibson. The design principles investigated on the basis of the visual perception theories include the relationships between compositional elements and background space, visual weight balance, horizontal and vertical balances, grouping, and visual layout patterns |