| 논문명 |
도시 마케팅 전략으로서 공공공간 디자인에 관한 연구 / A Study on the Designing Public Space as a City Marketing Strategy |
| 수록사항 |
한국실내디자인학회 논문집, v.16 n.2(통권 61호) (2007-04) |
| 주제어 |
도시 마케팅 ; 도시 아이덴티티 ; 공공공간 ; City marketing ; City identity ; Public space |
| 요약1 |
본 연구의 목적은 도시마케팅 전략 수단으로서 도시 공간의 문화적 아이덴티티 구현이 도시와 그 안에 살고있는 도시민 모두를 위해 어떠한 가치가 있는지 살펴보고, 공공공간의 역할 가능성을 분석함에 있다. |
| 요약2 |
In the aspects of the globalization and localization, it is crucial to determine 'Urban selling point', which explains how to make an image,’ in order to acquire city identity based on the cultural and historical understanding for the positive city image.
The Purpose of this study is to investigate the possible role of the public space as a tool of the city marketing strategy, as well as to realize the cultural city identity through the design of the public space by studying cases which promote the value of life for both of the city and the citizens. Two methodologies are utilized for this study; First, he value in realizing cultural identity is examined through the city identity related to the city marketing and theoretical review of city amenity; second, the several domestic and international cases of cultural planning in culture-accumulated public space are selected and analyzed to map out new strategies from the perspective of place strategy, cultural strategy, and marketing strategy.
The results from this study are as follows; first, the culture-accumulated public space through the formation of culture has its own characterized meaning, which has the significant value for the city representative image; second, when planning the culture-accumulated public space, it is important to select not only the appropriate image strategy but the adequate type of the public space for the city planning. |
