| 논문명 |
아파트 구매에 관한 소비자의 구매행동과 의식 특성 / Characteristics of Consumers' Purchasing Behavior and Conscious : Focused on Condominium Housing in Japan / 일본 신규 분양아파트 구매자를 대상으로 |
| 수록사항 |
한국주거학회논문집, v.16 n.5 (2005-10) |
| 주제어 |
분양아파트 ; 구매행동 ; 의식특성 ; 마케팅 과학 ; Condominium Housing ; Purchasing Behavior ; Characteristics of Conscious ; Marketing Science |
| 요약2 |
Recently there has been an apparent paradigm shift in housing market towards customer oriented approach. In the midst of increasing competition, there is indeed a need to better understand of customers, and to quickly respond to their individual needs and wants. In this background, this paper aims to show a scientific marketing approach in housing industries, and to provide general information on Japanese condominium housing market in terms of a brief historical overview and recent market situation. Results include that there exists an about twenty year time lag in the start of condominium housing supply in the private sector between Korea and Japan. Besides, more efforts should be paid to the diversity or locality of the supplied housing type or design, especially condominium apartments in Korea compared to those of Japan. Among others this paper emphasized on illustrating the actual applications of analysis on consumers'' purchasing behavior and latent conscious coupled with some statistical techniques, which may lead marketers or decision makers to forecast more accurate customers demands. |
