| 논문명 |
[논문] 도시 이미지에 기초한 도시유형 분류 / The Classification of Cities based on Urban Images |
| 수록사항 |
국토계획, v.41 n.3(통권 149호) (2006-06) |
| 주제어 |
도시 이미지 ; 도시 정체성 ; 도시 마케팅 ; 도시유형 분류 ; Urban Image(City Image) ; City Identity ; City Marketing ; Classification of City |
| 요약1 |
본 연구에서는 시민들이 주체가 되어 도시 이미지를 어떻게 인지하고 평가하는지를 연구함으로써 기존의 전문가적 판단에서 벗어나 시민들의 도시 이미지에 기초한 도시유형 분류를 실시하고자 한다. 즉 도시의 장소적 측면을 강화하기 위하여, 시민 의식에 기초한 해당 도시의 이미지 요소 분석 및 이미지 평가를 실시하고, 이들의 유형화를 통해, 적극적인 도시 마케팅 수단으로서 도시 이미지의 활용 토대를 마련코자 한다. 이것은 도시의 현황 진단이나 향후 정책 수립과정에서도 매우 유용한 지침으로 작용할 수 있을 것이다. |
| 요약2 |
This article classified Korean cities based on city image evaluation made by citizens and evaluated the achievement degree of image strategies set by 40 city governments in Korea. For the object of this article, this study surveyed factors of city images which were recognized by citizens and found out the importance of non-physical factors not only physical factors. Ten adjectives to evaluate city images were selected for development of metrical method and measure of city-image evaluation. Forty cities were evaluated by citizens with ten adjectives and with factor analysis and cluster analysis of this data, and classified into four types by two criterion which are preference and dynamic features. Achievement degree of image strategies were also evaluated by comparing current image strategies and perceived image of citizens'. The result of the research are as follows; 1. The image of the city is controlled not only by physical elements(62%), but also by human elements(38%). 2. The adjectives for the city image evaluation are "simple - grand", "dynamic - static", "neat - messy", "tranquil - busy", "good - bad", "soft - dreary", "cultural - uncultural, "convenient - inconvenient", “stagnant - change", "new - old". 3. In the aspect of the classification of cities, the preference and dynamic image are considered as important factors. This study is meaningful that it has applied quantitative image evaluation method, classified by citizens' evaluation of image and demonstrated an example of evaluation of image comparing with strategies set by city government. |
