| 논문명 |
국내 친환경 실내 제품 및 마감재의 광고내용 분석 연구 / Content analysis of advertised eco-interior products and materials |
| 저자명 |
김규리 ; 오소연 ; 권현주 ; 이수진 ; 이연숙 |
| 수록사항 |
한국생태환경건축학회 학술발표대회 논문집, 통권10호 (2006-05) |
| 요약1 |
본 연구는 소비자가 현재 선택할 수 있는 친환경 실내 제품과 마감재에는 어떤 것이 있는지 인테리어 전문잡지에 실린 광고를 통해 그 유형을 파악하며, 각각의 건강성 관련 기능, 성분, 효과 등을 체계적으로 분석하는 것을 목적으로 한다. |
| 요약2 |
The purpose of this study is to examine the advertisements of eco-friendly interior products and finishing materials in 3 interior design magazines which have been published for 4 years since 2002: to identify specific types of the products and materials that consumers can choose and to analyze their special ingredients which have functions and effectiveness related to health. Literature review and content analysis on the advertisements were employed. The results are as follows: The amount of advertisements has been continuously increasing due to the public concerns on well-being and finishing material types absolutely took the greatest proportion (92.8%) among them. Floor coverings, wall papers, and paints are the big 3 materials in the finishing material advertisements. The frequently mentioned health-related ingredients in them were charcoal, natural jade, nanosilver, yellow soil and quartz porphyry, And their main functions were emission of negative ions and ultra infrared. However, it's not easy to find their scientific test results on health. Objective guidelines are needed for the right selection of interior products and materials to maintain healthy interior environment, |
