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Architecture & Urban Research Institute

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³í¹®¸í ±¹³» °Ç¼³È¯°æ º¯È­¿¡ µû¸¥ ¼öÁÖÁ¶Á÷±¸Á¶ ¼³°è¿¡ °üÇÑ ¿¬±¸ / A Study On the Design for Marketing Divisions of Construction Companies in relations to the Changes of Domestic Business Environment
ÀúÀÚ¸í ±è¿ë±¸½Äº°ÀúÀÚ(Kim, Yong-Gu) ; ±è¼±±¹½Äº°ÀúÀÚ(Kim, Sun-Kuk)
¹ßÇà»ç Çѱ¹°Ç¼³°ü¸®ÇÐȸ
¼ö·Ï»çÇ× Çѱ¹°Ç¼³°ü¸®ÇÐȸ ³í¹®Áý, Vol.6 No.3 (2005-06)
ÆäÀÌÁö ½ÃÀÛÆäÀÌÁö(90) ÃÑÆäÀÌÁö(10)
ISSN 1229-7534
ÁÖÁ¦ºÐ·ù ½Ã°ø(Àû»ê)
ÁÖÁ¦¾î ¼öÁÖÁ¶Á÷±¸Á¶¸ðÇü ; Á¶Á÷±¸Á¶¼³°è ; Á¶Á÷°³¹ßÀýÂ÷ ; OSM(Organization Structure Model) ; Organizationa Structure Design ; Organization Development Process
¿ä¾à1 ÃÖ±Ù ±Þ¼ÓÇÑ ±¹³» °Ç¼³È¯°æÀÇ º¯È­ ¼Ó¿¡¼­ ±â¾÷Àº ±¸Á¶°³¼ºÀ» Æ÷ÇÔÇÑ ´Ù¾çÇÑ º¯È­¸¦ Ãß±¸Çϰí ÀÖÀ¸³ª, ÀÌ·¯ÇÑ ³ë·ÂÀÌ °æ¿µÀÌÀÍ Áõ´ë±îÁö À̾îÁöÁö ¸øÇϰí ÀÖ´Â ½ÇÁ¤ÀÌ´Ù. ÀÌ·¯ÇÑ Çö»óÀÇ ÁÖ¿ä ¿øÀÎ Áß Çϳª´Â ¼öÁÖ¿Í °ü·ÃµÈ ³»¡¤¿ÜºÎ ȯ°æº¯È­¸¦ ±â¾÷ÀÇ °æ¿µÀü·«°ú Á¶Á÷±¸Á¶¿¡ ¹Ý¿µÇÏ¿© º¯È­¿¡ ÀûÀÀÇÏ°í ´õºÒ¾î ¼öÁÖ¼º°ú¸¦ ±Ø´ëÈ­Çϱâ À§ÇÑ ´Ù¾çÇÑ º¯È­³ë·ÂÀÇ Æ² ¼Ó¿¡¼­ ÁøÇà µÇ¾î¾ß ÇÔ¿¡µµ ºÒ±¸Çϰí ÀÌ¿Í °°Àº Á¢±ÙÀÌ ÀÌ·ç¾îÁöÁö ¸øÇϰí Àֱ⠶§¹®ÀÌ´Ù. ƯÈ÷ ±Þº¯Çϴ ȯ°æ¿¡¼­ ±â¾÷ÀÇ °æ¿µÀÌÀÍÀ» Á¿ìÇÏ´Â ¼öÁÖȰµ¿°ú °ü·ÃµÈ Á¶Á÷ÀÇ ¼³°è´Â Àü¹ÝÀûÀÎ °Ç¼³°æ±âµ¿Çâ, °ø°ø ¹× ¹Î°£ÀÇ ¹ßÁÖ µ¿Çâ µîÀ» °í·ÁÇÑ Àü·«ÀûÀ̰í À¯¿¬ÇÑ Á¢±ÙÀÌ ÇÊ¿äÇÏ´Ù. ÀÌ¿¡ º» ¿¬±¸¿¡¼­´Â ¼öÁÖȯ°æ º¯È­¿¡ µû¸¥ ¼öÁÖÁ¶Á÷À» Àü·«ÀûÀ¸·Î ¼³°èÇÒ ¼ö ÀÖµµ·Ï ȯ°æº¯È­¿Í °æ¿µ¼º°úÃø¸éÀÇ °ü°è¸¦ ±Ô¸íÇÏ¿© À̸¦ ´ëÇü°Ç¼³¾÷üÀÇ »ç¾÷À¯Çü ¹× ¹ßÁÖÀ¯Çüº° ¼öÁÖÁ¶Á÷ ¼³°è¿¡ ¹Ý¿µÇÒ ¼ö ÀÖµµ·Ï ¸ðÇü°ú ÀýÂ÷¸¦ Á¦½ÃÇÏ¿´´Ù.
¿ä¾à2 Recently, many Korean construction companies have tried to modify organization structures in order to increase the performance profit while coping with environmental changes in the construction market. Most Korean construction companies are adapting to environmental changes and devote various struggle for maximizing the result of receiving order. Especially, the organization structure of Marketing Divisions is the important for management performance and is the important key elements to attain the management goals.
This research on construction companies organization has never been dealt before in korea. Through this research, the relationship between construction environmental changes and management performance profit is proven and is reflected when making the Marketing Divisions. It suggests the Marketing Divisions structure model by business type and receiving order type. Also, the result of this research could be used the important basic data that is necessary to the organization model development and this model development can be prepared for facing the new environmental changes in the near future.
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