| 논문명 |
기업이미지 강화를 위한 환경디자인의 브랜드화에 관한 연구 / A Study on the Environmental Des ign Brand for the Vitality of Corporate Image |
| 수록사항 |
한국실내디자인학회 논문집, NO.41 (2003-12) |
| 요약1 |
본 연구에서는 기업이미지를 강화시키기 위한 방안으로 기업 환경디자인이 적용된 상황을 사례를 통하여 분석 평가하여 기업의 환경디자인의 방향을 제시하고자 한다. |
| 요약2 |
The purpose of this these is to study on the environmental design brand for the vitality of corporate image. To achieve the purpose of this study, the methods and contents are as follows:
1. Conforming the concept of the corporate environmental design brand. For that explaining the definition and the tradition of brand and the meaning of corporate identity and corporate environmental design system.
2. Explaining the factors of the corporate environmental design. For that 1) explaining the expression of the corporate identity 2) Explaining the expressive factors of the corporate identity. For that, studying the style and the theme.
3. Studying the cases of the corporate environmental design brand. By these methods and contents, we will study environmental design brand for the vitality of corporate image. |
