| 수록사항 |
한국가구학회지(구. 가구) , v.13 n.3(2002-12) |
| 요약2 |
IKEA is a world-famous Swedish retailer of home furnishing. The brand is especially appreciated for its extensive deployment of DIY(Do-It-Yourself) concept, which has established itself as a innovation model for marketing and distribution field, not to mention the design field. The study aims at analysis of IKEA's success, especially focusing on marketing strategy and design characteristics of the brand. This analysis will lead to valuable implications to upgrade the level of competency of Korean furniture industry and related design fields. Analysis and bench marking of a world-class success case will show strategic alternatives and chances. This study suggests the potential of Korean furniture industry to be an international leader in the field, and emphasizes that consistent strategic investment and devotion from government, industry, and education is highly required to realize this vision. |
